Freshpet Drove Education About the Quality of Their Food

Strategy

Freshpet was looking to increase awareness of Frespet among affluent adult pet owners. Recently, there is a lot of focus on the ingredients in pet food, and Freshpet is answering a need in the market. They alerted these discerning pet owners about these new options using their video and article content.

Audience

Baby Boomers, In-Market

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

TV/Pre-Roll Spot

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