Forevermark Improves 10X By Targeting A Sharethrough PMP

Strategy

Forevermark used their existing 300x250 assets and launched Enhanced Banners on the open exchange. They ultimately switched to target a Sharethrough PMP tailored for performance and saw their CTR increase by 10X.

Audience

DSP - Xandr

Campaign Goals

DR - Traffic Driver, Raise Awareness, In-Store Foot Traffic

Ad Format

Display

Creative Type

300x250

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