Florida Blue Enhanced Standard Banners

Strategy

Florida Blue ran Native Display in order to speak to business owners in key Florida DMAs to showcase why they should choose Florida Blue Health Insurance for their employees. The Main KPI of this campaign was CTR to generate site visits and engagements. Throughout the campaign flight, Sharethrough and Florida Blue doubled the CTR benchmark and outperformed all Sharethrough competitors.

Audience

Geo

Campaign Goals

CTR, DR - Traffic Driver

Ad Format

Native

Creative Type

Native Display

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