FIAT Promoted Positive Reviews of the All New FIAT 500X to Generate Awareness of the Vehicle Launch

Strategy

FIAT wanted to generate awareness of positive press around the all new FIAT 500X to a very broad audience. FIAT promoted 20+ articles in a 4 week timeframe that all highlighted positive reviews of key features, design and technology in the 500X.

Audience

In-Market, Millennials, Men, Women

Campaign Goals

Product Launch, Raise Awareness

Ad Format

Native

Creative Type

PR

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