EOS Reaches Millennial Women By Amplifying Positive PR

Strategy

EOS came to Sharethrough to amplify a 3rd party positive press piece. Sharethrough was not only able to expose their target audience to a solid piece of earned content, but also retargeted that audience with a video spot, resulting in qualified engagements with the product.

Audience

Millennials

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

PR

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