Elysium Delivered Successful Conversions By Educating Their Audience About Aging

Strategy

Elysium wanted to drive traffic to their brand site and engage users to sign up for a subscription vitamin service. Through a programmatic display campaign, they drove qualified traffic to their subscription page, and as a result, delivered an above benchmark CPA.

Audience

Men, PMP - Off the Shelf, DSP - TheTradeDesk

Campaign Goals

Direct Response, DR - E-Commerce

Ad Format

Native

Creative Type

Banner to Native, Site Content

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