Durex Truth or Dare Campaign Drives Awareness & Education Among Millennials



Durex worked with Sharethrough to distribute a :15 influencer video spot to drive awareness and education among their millennial target audience. Durex ran a Millward Brown brand study to measure brand impact, purchase consideration and message awareness. Durex reached a significant number of people with their message at a rate above benchmarks. Sharethrough A/B tested videos with and without captions to see what resonated with their audience. Overall, the campaign significantly increased awareness and purchase consideration when videos included captions.



Campaign Goals—

Raise Awareness, Research Study: Millward Brown - Brand Consideration, Video Views

Ad Format—


Creative Type—

Short-Form VideoText/Caption Video

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