Disney+ Drives Awareness and Sign Ups for Brand Launch

Strategy

Disney wanted to dominate the cultural and entertainment news cycle about the launch of its new streaming service Disney+. To do so, Disney invested in a large partnership with Sharethrough to seamlessly fit in with how their audience consumes content online. They ran multiple creatives that each focused on a specific show, movie or category available on Disney+ like Pixar, Marvel, Frozen, the Mandalorian and more. Creatives drove to disneyplus.com to learn more and sign up. The campaign was a huge success, driving both awareness for Disney+ and sign ups that met Disney's CPA goals.

Audience

Millennials, Baby Boomers, Parents

Campaign Goals

Raise Awareness, Product Launch, Direct Response

Ad Format

Native

Creative Type

Banner to Native

View in generator
Build your own
Get In Touch—

We'd Love to Hear From You

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.