Diesel Drives Video Views Of Their Preroll Spot

Strategy

Diesel wanted drive awareness and video views of their new collection. Sharethrough distributed a 15 second and 60 second video across premium sites that were paired with headlines to drive further awareness. After watching the video, users could click the Shop Now button to be driven to the product landing page.

Audience

Gen Z, Millennials

Campaign Goals

Raise Awareness, Product Launch, Video Views

Ad Format

Native

Creative Type

TV/Pre-Roll Spot

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