Dell Drove Engagement Among Senior IT Decision Makers

Strategy

Dell was looking to drive brand loyalty and shift perceptions among Senior IT Decision Makers about Dell EMC's innovation by showcasing their IT Transformation strategy. Dell amplified a series of infographics to drive engagement with their target audience to the site where they could learn more about all Dell EMC conversations.

Audience

B2B, C-Suite, IT Decision Makers

Campaign Goals

Raise Awareness

Ad Format

Native

Creative Type

Infographic, Native - Custom

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