Cadillac Generated Brand Awareness With a Custom Mobile Quiz

Strategy

Cadillac created a custom mobile quiz with a well-known publisher that they wanted to push out to a larger audience. Through a custom content card, Cadillac's affluent target audience was able to engage with the quiz that they may not otherwise have seen. *Available at $200K+

Audience

In-Market, Luxury, High Household Income

Campaign Goals

Product Launch, Raise Awareness

Ad Format

Native

Creative Type

Co-Created, Site Content, Native - Custom

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