Covergirl Won New Fans With The Help Of Modern Beauty Icons

Strategy

Covergirl worked with Sharethrough to distribute multiple how-to videos featuring influencers like Jackie Wyers and Mirella Belle. Influencer content is a high performer against millennial women.

Audience

Millennials

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

How-To, Influencer/Celebrity, Text/Caption Video

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