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Covergirl Won New Fans With The Help Of Modern Beauty Icons

Beauty

Strategy

Covergirl worked with Sharethrough to distribute multiple how-to videos featuring influencers like Jackie Wyers and Mirella Belle. Influencer content is a high performer against millennial women.

Audience—

Millennials

Campaign Goals—

Raise Awareness

Ad Format—

Video

Creative Type—

How-To, Influencer/Celebrity, Text/Caption Video

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