Costa Sunglasses Connects With Twenty-Somethings By Distributing Meaningful Videos

Strategy

Costa Sunglasses wanted to raise awareness with the next generation of young, outdoor enthusiasts in a meaningful way. They created animated, long-form video spots and worked with Sharethrough to drive awareness of the brand and encourage their audience to step away from the day-to-day and focus on what really matters - people, perspective, connections and experiences.

Audience

Millennials, Gen X

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Long-Form Video

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