Columbia Sportswear Drives In-Store Foot Traffic with Custom Content

Strategy

Columbia Sportswear wanted to drive awareness and engagement of their custom content they created called Director of Toughness. The team looked to Sharethough to amplify the content while targeting Outdoor Enthusiasts across the travel, sports, hobbies & interest channels, maximizing awareness in the right places. Sharethrough also ran a Placed study to measure the impact on in-store traffic among users exposed to the in-feed videos. Placed results showed Sharethrough's lift in in-store foot traffic was well above Placed benchmarks. Further proving that earning attention is more powerful than forcing attention.

Audience

Millennials, Sports Fans

Campaign Goals

Seasonal Push, Raise Awareness, In-Store Foot Traffic, Research Study: Placed

Ad Format

Video

Creative Type

Short-Form Video, Text/Caption Video

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