Colorado Tourism Inspired High Value Travelers To Visit Colorado During Spring/Summer

Strategy

For its Spring/Summer seasonal campaign, Colorado Tourism wanted to reach affluent leisure travelers, modern families, and leading edge millennials to inspire them to visit Colorado during the summer months. Sharethrough ran a series of inspiring videos promoting Colorado as a world-class destination to drive positive economic impact for the state.

Audience

High Household Income, Millennials, Moms

Campaign Goals

Seasonal Push, Video Views, Raise Awareness

Ad Format

Video

Creative Type

Short-Form Video

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