Cisco Applied An Audience First Focus To Shift Brand Perception

Strategy

Cisco tried a new approach to full-funnel campaigns, applying an audience-first focus to shift their brand perception from giant to technology leader. Consumers were driven directly to the Cisco DNA page with their primary measurement being return visits to their page to learn more

Audience

B2B

Campaign Goals

DR - Traffic Driver, Direct Response

Ad Format

Native

Creative Type

Site Content

View in generator
Build your own
Get In Touch—

We'd Love to Hear From You

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.