Chipotle Amlifies Press Surrounding a PR Problem

Strategy

Chipotle CEO apologized on the TODAY after health scares and promised stringent new guidelines to protect patrons from any future health issues. In order to maximize the message and reach, they partnered with Sharethrough to amplify the message and drive users to watch the segment on Today.com.

Audience

Millennials, Foodies

Campaign Goals

Raise Awareness

Ad Format

Native

Creative Type

PR

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