ChefSteps Distributed PR Articles & Site Content to Drive Awareness

Strategy

ChefSteps promoted a combination of PR articles and site content and tested multiple creative variables to optimize the best results. They also retargeted users who visited the ChefSteps homepage, further driving users down the purchase funnel.

Audience

Foodies, Men, Women

Campaign Goals

DR - Traffic Driver, Raise Awareness, Seasonal Push

Ad Format

Native

Creative Type

Product Page, PR, Site Content

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