ChefSteps Distributed PR Articles & Site Content to Drive Awareness



ChefSteps promoted a combination of PR articles and site content and tested multiple creative variables to optimize the best results. They also retargeted users who visited the ChefSteps homepage, further driving users down the purchase funnel.


Foodies, Men, Women

Campaign Goals—

DR - Traffic Driver, Raise Awareness, Seasonal Push

Ad Format—


Creative Type—

Product Page, PR, Site Content

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