CDW Promoted Sponsored Articles Driving Traffic Directly To The Article Pages

Strategy

CDW wanted to increase awareness of its services and solutions within key segment areas and influence the perception of the brand by promoted co-sponsored articles. They drove directly to these articles, increasing site traffic through the use of a variety of creative messages that aligned with the specific segments they were targeting

Audience

B2B

Campaign Goals

DR - Traffic Driver, Direct Response

Ad Format

Native

Creative Type

Co-Created

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