Capital One Promoted Their Priceless Getaways With Engaging Video

Strategy

Capital One wanted to raise awareness for the Capital One MasterCard Debit Card and promoted long form video that highlighted the benefits of using the card. They surprised lucky winners in Boston with a priceless getaway offering to Rome, London, Paris or Hong Kong.

Audience

Millennials, Geo

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Long-Form Video, Influencer/Celebrity

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