Calvin Klein Partners With Celebrities To Drive Relevance Among Millennials

Strategy

Calvin Klein wanted to drive awareness among millennials who have little recollection of the brand's past cultural relevance. In order to do so, they partnered with celebrities including Justin Bieber, Kendall Jenner and Fetty Wap to create short-form videos where they discussed what they do in their Calvins.

Audience

Millennials

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Short-Form Video, TV/Pre-Roll Spot, Influencer/Celebrity

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