California Almonds Uses Native Display to Drive Consumer Awareness

Strategy

California Almonds wanted to raise awareness of the health benefits of almonds among consumers by driving them to their site where they could explore health & nutrition focused content. To accomplish this, they made sure to mention the positive benefits of almonds in their headlines in order to drive qualified traffic to their site via Sharethrough's native display product.

Audience

Moms, Millennials, Men, Women, Gen X, Gen Z, Foodies

Campaign Goals

Raise Awareness

Ad Format

Native

Creative Type

Banner to Native

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