Cadillac Supports Launches of 2019 XT4 and CT6 with PR Reviews

Strategy

Cadillac was looking to drive awareness of the 2019 model launches of both their CT6 and XT4 vehicles. They set out to increase awareness by promoting positive reviews and PR articles from trusted publishers like Motor Trend, Car and Driver, Edmunds and KBB to communicate key attributes and messages to an in-market audience. To achieve success, Sharethrough ran Native Display ads that drove audiences to the PR articles where they could further engage with content about the vehicles. To aid awareness, Sharethrough wrote headlines that included both the model name as well as the brand's key messages directly in the headlines, where we know users are reading.

Audience

Affluent Consumers, High Household Income, In-Market, Luxury

Campaign Goals

Product Launch, Raise Awareness

Ad Format

Native

Creative Type

PR

View in generator
Build your own
Get In Touch—

We'd Love to Hear From You

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.