Bvlgari Drives Awareness of New Product B.zero1 With Custom Shoppable Video Card

Strategy

Bvlgari wanted to drive awareness and engagement of their new product line, B.zero1 by promoting videos with model Bella Hadid. Sharethrough's Ad Lab team created a custom shoppable video card where users could discover the new collection while watching the video play within the card experience.

Audience

Affluent Consumers, High Household Income, Luxury

Campaign Goals

Raise Awareness, Product Launch

Ad Format

Native

Creative Type

Influencer/Celebrity, Short-Form Video, Native - Custom

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