Bvlgari wanted to drive awareness and engagement of their new product line, B.zero1 by promoting videos with model Bella Hadid. Sharethrough's Ad Lab team created a custom shoppable video card where users could discover the new collection while watching the video play within the card experience.
Affluent Consumers, High Household Income, Luxury
Raise Awareness, Product Launch
Influencer/Celebrity, Short-Form Video, Native - Custom