Buick Featured a Well-Known Celebrity In Several Videos to Launch the all New Buick Cascada

Strategy

Buick featured funny and fresh actress, Ellie Kemper, in multiple videos to appeal to a younger audience for the launch of the all new Buick Cascada. Buick ran :30's, :60's & :90's videos that drove to the Cascada vehicle landing page for consumers to learn more about the new advanced technology.

Audience

Millennials

Campaign Goals

Product Launch

Ad Format

Video

Creative Type

Influencer/Celebrity, Long-Form Video, Short-Form Video, TV/Pre-Roll Spot

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