Brita Raises Awareness Of The Filtered Life Campaign With Video Series Aimed At Millennials

Strategy

Brita aimed to drive consideration of Brita pitchers amongst millennials through awareness of its Filtered Life campaign - an inspirational but relatable video series emphasizing how regular consumers, and celebrity Steph Curry, filter negativity, noise and stress out of their lives. The videos drove to the Filtered Life page, where millennials could take further action to learn more about the campaign and find a Brita pitcher to fit their lifestyle.

Audience

Millennials

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Influencer/Celebrity, Long-Form Video

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