Bank of America Repurposed Preroll Video to Drive Awareness



Bank of America continued the success of their previous native video test and repurposed their TV/Preroll spots to drive awareness of their Travel Rewards benefits. Throughout the campaign the preroll spot combined with straightforward headlines that explained the benefit of the card, delivered more qualified site traffic than social videos that were running simultaneously.


Millennials, High Household Income, Baby Boomers

Campaign Goals—

Raise Awareness, DR - Traffic Driver

Ad Format—


Creative Type—

TV/Pre-Roll Spot

Download PDF
View in generator
Build your own

Contact Us—

We'd Love to Hear From You

Are you reaching out because of a job offer? If so, please visit this page before submitting your message. Thanks!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.