Bank of America Repurposed Preroll Video to Drive Awareness

Strategy

Bank of America continued the success of their previous native video test and repurposed their TV/Preroll spots to drive awareness of their Travel Rewards benefits. Throughout the campaign the preroll spot combined with straightforward headlines that explained the benefit of the card, delivered more qualified site traffic than social videos that were running simultaneously.

Audience

Millennials, High Household Income, Baby Boomers

Campaign Goals

Raise Awareness, DR - Traffic Driver

Ad Format

Video

Creative Type

TV/Pre-Roll Spot

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