Bank of America Generated Buzz With Catchy Celebrity Endorsed Video Content

Strategy

Bank of America wanted to promote their cash rewards video content with Design & Home experts Erin & Ben Napier, proving the success of native video compared to traditional preroll and standard in-article/social outstream video.

Audience

Millennials, High Household Income

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Influencer/CelebrityShort-Form Video, Text/Caption Video, Social

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