Bank of America Earned Attention with Money-Saving Tips

Strategy

When Bank of America wanted to increase awareness that their Cash Rewards card offers 3% cash back on gas and 2% on groceries, instead of only creating traditional TV spots that repeated that message, they created short videos with money-saving tips that earned the attention of their audience.

Audience

Millennials, High Household Income

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Short-Form Video, Influencer/CelebrityText/Caption Video, Social

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