AT&T Drives Upper Funnel Awareness For Business LOB

Strategy

AT&T and Sharethrough partnered to drive upper funnel awareness of the AT&T Business LOB. AT&T leveraged Native Display in order to drive quality site traffic to the Business Internet Plans landing page. Targeting for this campaign included Tech Enthusiasts which were reached through contextual alignment on a custom Sharethrough Deal ID. Through weekly optimizations Sharethrough and AT&T delivered a successful campaign with a CTR 2.9x higher than benchmark. Viewability also significantly exceeded benchmark for this campaign.

Audience

IAB Digital Interest, DSP - Xandr

Campaign Goals

Awareness, CTR

Ad Format

Native

Creative Type

Native Display

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