Astellas Uses Native Display to Drive Qualified Traffic to Site

Strategy

Astellas ran an unbranded Native Display campaign for MYRBETRIQ® to drive qualified audiences to site in order to engage with online educational tools about identifying symptoms of an overactive bladder, (i.e. quiz). The goal for the campaign was CPA and Sharethrough was as a top performer.

Audience

3rd Party Audience Segments

Campaign Goals

CTR, Direct Response

Ad Format

Native

Creative Type

Native Display

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