Astellas Uses Native Display to Drive Qualified Traffic to Site



Astellas ran an unbranded Native Display campaign for MYRBETRIQ® to drive qualified audiences to site in order to engage with online educational tools about identifying symptoms of an overactive bladder, (i.e. quiz). The goal for the campaign was CPA and Sharethrough was as a top performer.


3rd Party Audience Segments

Campaign Goals—

CTR, Direct Response

Ad Format—


Creative Type—

Native Display

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