American Express Used A-list Celebrity Influencer Videos

Strategy

American Express wanted to raise awareness of Small Business Saturday through a series of celebrity endorsed short-form videos. By partnering with Sharethrough, Amex was able to drive participation and spend at small businesses, and find meaningful ways to reinforce American Express as a champion of small business across the country.

Audience

Small Business, B2B

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Short-Form Video, Influencer/Celebrity

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