American Express Travel

Strategy

American Express Travel Leisure Services (TLS) promoted their special cruise deals through Sharethrough via self-serve programmatic. Targeting the luxury travel audience, they drove them directly to the Amex Cruise landing page where they could search the current deals and offers available.

Audience

Luxury, High Household Income, Millennials

Campaign Goals

DR - E-Commerce

Ad Format

Native

Creative Type

Site Content, Banner to Native

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