Behind Headlines: 180 Seconds in Ad Tech — Expanding Capabilities & Partnerships

2
at
2
minutes
Technical Level
August 20, 2021
Frank Maguire
VP Sales Enablement
Cassie Tabert
Sales Enablement Manager

This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about Comcast & Viacom's launch of their new streaming service, Double Verify & MoPub’s expanded partnership, trouble with Buzzfeed’s plans to go public, Viant’s plan to capitalize on CTV, and publishers inclusion in ongoing development of Privacy Sandbox initiative.

Hey there! This is Cassie & Frank at Sharethrough. In this episode we'll be giving you a quick recap of what happened the week of August 16th in ad tech, in 180 seconds. Let’s go! 

On Wednesday, Comcast & Viacom announced they will be partnering to launch a European streaming service called “SkyShowtime” next year. After news broke out last month of the two companies' upcoming partnership, this latest announcement solidifies their intention to fill the gap from a lack of “streaming appetite” in Europe. However, the two companies still fall behind in subscribers compared to streaming giants like Netflix, Disney and Amazon. (Source: CNBC)

After initially launching a partnership in 2019; DoubleVerify & MoPub announced they will be expanding their partnership this week with a move to empower marketers and promote transparency. The two companies will be extending DV’s fraud protection capabilities across MoPub’s exchange, ensuring quality inventory & increasing performance. (Source: MarketScreener)

There’s trouble on the horizon for Buzzfeed. In preparation to go public, the company’s main investor NBCUniversal expressed frustration over the deal, according to the Wall Street Journal. The deal valued at $1.5 billion is said to be lower than its initial valuation, with NBCU set to lose money as it stands. (Source: AdExchanger; Wall Street Journal)

Following their IPO in February, Viant has plans to capitalize on CTV with CEO Tim Vanderhook claiming it is their largest and fastest growing channel to date. The company has already earned a “year-over-year increase of 66% to 54 million” and is anticipating to earn 210 million in the next year. (Source: AdExchanger)

Digiday reported that Google has been quietly meeting with top-tier publishers to discuss Privacy Sandbox. Until recently, publishers were largely left out of the conversation, with industry players criticizing Google’s monopoly over the decision making process as a whole. Since March, representatives from about 20 publishers have been meeting monthly with Chrome engineers and execs to discuss tech and implementation. Compared to discussions held in the W3C which are “too technical”,  these monthly meetings are said to provide a more accessible setting which encourages engagement on the part of publishers to share ideas freely. (Source: Digiday)

Thanks for tuning in! For more in-depth information or to subscribe to these weekly updates, check out the links in our blog. This has been Cassie & Frank at Sharethrough for our weekly 180 second-recap in Ad tech. See you next week! 

About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about Comcast & Viacom's launch of their new streaming service, Double Verify & MoPub’s expanded partnership, trouble with Buzzfeed’s plans to go public, Viant’s plan to capitalize on CTV, and publishers inclusion in ongoing development of Privacy Sandbox initiative.

Hey there! This is Cassie & Frank at Sharethrough. In this episode we'll be giving you a quick recap of what happened the week of August 16th in ad tech, in 180 seconds. Let’s go! 

On Wednesday, Comcast & Viacom announced they will be partnering to launch a European streaming service called “SkyShowtime” next year. After news broke out last month of the two companies' upcoming partnership, this latest announcement solidifies their intention to fill the gap from a lack of “streaming appetite” in Europe. However, the two companies still fall behind in subscribers compared to streaming giants like Netflix, Disney and Amazon. (Source: CNBC)

After initially launching a partnership in 2019; DoubleVerify & MoPub announced they will be expanding their partnership this week with a move to empower marketers and promote transparency. The two companies will be extending DV’s fraud protection capabilities across MoPub’s exchange, ensuring quality inventory & increasing performance. (Source: MarketScreener)

There’s trouble on the horizon for Buzzfeed. In preparation to go public, the company’s main investor NBCUniversal expressed frustration over the deal, according to the Wall Street Journal. The deal valued at $1.5 billion is said to be lower than its initial valuation, with NBCU set to lose money as it stands. (Source: AdExchanger; Wall Street Journal)

Following their IPO in February, Viant has plans to capitalize on CTV with CEO Tim Vanderhook claiming it is their largest and fastest growing channel to date. The company has already earned a “year-over-year increase of 66% to 54 million” and is anticipating to earn 210 million in the next year. (Source: AdExchanger)

Digiday reported that Google has been quietly meeting with top-tier publishers to discuss Privacy Sandbox. Until recently, publishers were largely left out of the conversation, with industry players criticizing Google’s monopoly over the decision making process as a whole. Since March, representatives from about 20 publishers have been meeting monthly with Chrome engineers and execs to discuss tech and implementation. Compared to discussions held in the W3C which are “too technical”,  these monthly meetings are said to provide a more accessible setting which encourages engagement on the part of publishers to share ideas freely. (Source: Digiday)

Thanks for tuning in! For more in-depth information or to subscribe to these weekly updates, check out the links in our blog. This has been Cassie & Frank at Sharethrough for our weekly 180 second-recap in Ad tech. See you next week! 

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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