After 15 years in advertising, 12 out of which in programmatic advertising, Pat is a fearless entrepreneur, strategic connector and innovator. He co-founded district m, a full-service advertising exchange that creates open and transparent marketplaces. His role consists in creating strategic partnerships with buyers, publishers and technology platforms. He won 2019 RCGT Person of the Year GLOCAL award for his international growth efforts. Prior to district m, Pat earned a Bachelor in Industrial Engineering from École Polytechnique de Montréal and co-founded Espace M media agency as a marketing engineer. He gained practical training at Havas Media in Paris HQ, where he worked on international accounts such as Groupe Mars, Danone, and thus deepening his perspective on the media-buying process.
The Leadership Team
The Board of Directors