Ad Tech Industry Podcast—

Behind Headlines:
180-Seconds in Ad Tech

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the latest news in the digital advertising industry.

Latest Episodes—

Latest News & Updates In Ad Tech

Audio

Vanessa Purchio

Ari Belliu

March 21, 2022

Behind Headlines: 180 Seconds in Ad Tech — Password Sharing & Going Cookieless

This week in Behind Headlines we’re chatting about password sharing on Netflix, getting rid of cookies, and converting emails.

3

minutes

—

Technical Level

Vanessa Purchio

Ari Belliu

March 14, 2022

Behind Headlines: 180 Seconds in Ad Tech — Ads on Disney+ & AMP Unplugged

This week in Behind Headlines we’re chatting about ads on Disney+, P&G leaving upfronts, and publishers drop Google AMP.

3

minutes

—

Technical Level

Sharethrough Blog Author

Ari Belliu

March 4, 2022

Behind Headlines: 180 Seconds in Ad Tech — Cross-Platform Measurement & Seller-Defined Audiences

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about MRC accreditation and a new IAB Tech Lab spec.

3

minutes

—

Technical Level

All Episodes—

Sharethrough Blog Author

Behind Headlines: 180 Seconds in Ad Tech — Password Sharing & Going Cookieless

This week in Behind Headlines we’re chatting about password sharing on Netflix, getting rid of cookies, and converting emails.

Technical Level

Sharethrough Blog Author

Behind Headlines: 180 Seconds in Ad Tech — Ads on Disney+ & AMP Unplugged

This week in Behind Headlines we’re chatting about ads on Disney+, P&G leaving upfronts, and publishers drop Google AMP.

Technical Level

Sharethrough Blog Author

Behind Headlines: 180 Seconds in Ad Tech — Cross-Platform Measurement & Seller-Defined Audiences

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about MRC accreditation and a new IAB Tech Lab spec.

Technical Level

Sharethrough Blog Author

February 18, 2022

Behind Headlines: 180 Seconds in Ad Tech — QR Codes, OpenPath & Android Privacy

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about a mindblowing QR code ad, going up against Google and Android Privacy.

Technical Level

Sharethrough Blog Author

February 11, 2022

Behind Headlines: 180 Seconds in Ad Tech — Addressability Tools, Cookieless & European Data

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about publisher-provided IDs, third-party cookies and transatlantic data.

Technical Level

Sharethrough Blog Author

February 4, 2022

Behind Headlines: 180 Seconds in Ad Tech — Subscriptions, Ad Frequency & Stocks

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about subscription viewer churn, B2B Super Bowl Ads, and Facebook stocks.

Technical Level

Sharethrough Blog Author

January 28, 2022

Behind Headlines: 180 Seconds in Ad Tech — FLoC, Topics & Winter Olympics

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about Google’s FLoC replacement, NBCUniveral’s new partners, and updates.

Technical Level

Sharethrough Blog Author

January 21, 2022

Behind Headlines: 180 Seconds in Ad Tech — Video Games & Search Engines

This week's Behind Headlines: 180 Seconds in Ad Tech episode is about acquisitions, testing partner platforms, and car commercials.

Technical Level

Sharethrough Blog Author

January 14, 2022

Behind Headlines: 180 Seconds in Ad Tech — Cutting Cords & Partnerships

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about new CTV features, potential partnerships, and diversifying media.

Technical Level

The Sharethrough Blog—

Industry Updates Worth Your Attention

Women's History Month: Taking Concrete Actions to Elevate Women in Ad Tech

We asked the women of Sharethrough about Womens History Month, what it means to them, and the challenges and opportunities available to women

Technical Level

7 Questions for Suzy Ryder, Chief Digital Officer of OMD UK, on Sustainability in Digital Advertising

Special guest Suzy Ryder, Chief Digital Officer of OMD UK, joins us for a candid discussion about sustainability in digital advertising.

Technical Level

How Advertisers can Maximize Attention Thanks to Sharethrough’s New Partnership with Adelaide

In this post, we cover how Sharethrough’s partnership with Adelaide arms advertisers with all the tools to grab the most of consumers’ attention.

Technical Level

5 Key Factors for Publishers to Evaluate When Choosing their Supply Side Platform Partners

With over 30 existing SSPs how do publishers pick the best ad inventory monetization partners? We simplify the complex challenges into 5 factors.

Technical Level

Salsa, Sun, and Squad Goals: How Sharethrough's 2023 Kickoff Strengthened our Team Bonds

It's not every day that a company gets to pack their bags, leaving the office behind, and heading off to sunny Mexico...

Technical Level

5 Concerns ChatGPT and Advertising AI Need to Address

While there are many possible use cases for ChatGPT and other AI, there are some potential concerns with the methodology to consider.

Technical Level

5 Ways That ChatGPT and AI Can Help Advertisers

In this post, we cover 5 different use cases for ChatGPT and artificial intelligence (AI) to help advertisers now, and in the future.

Technical Level

9 Ways To Innovate With Video Ads On CTV

In this post, we cover what advertisers can do to maximize the performance of their video ad campaigns and return viewers’ attention to CTV.

Technical Level

Stacy Parkinson

Why Sharethrough Enables Employees to Work From Anywhere

Workplace flexibility has become a major discussion point in the world of post-covid work. Learn about Sharethrough's Work From Anywhere Program.

Technical Level

View All Posts →

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