Welcome to the first ever installment of Sharethrough.TV’s Week In Review! Every Monday, we will spotlight five of the most relevant and engaging advertising campaigns from the top creative agencies and brands in America. Whether it’s Jennifer Aniston drinking Smart Water or Cookie Monster spoofing “Call Me Maybe”, our goal is to highlight branded content that we actually want to watch. So without further ado, check out this week’s edition.
Gallop
Brand: Shift.MS
Agency: Mother
“Gallop” tells the story of a man coming to terms with the fact that he has MS and what that means for his budding romance. By isolating the storyline to a simple love story, the film succeeds in conveying how devastating the disease can be while inspiring those to keep living and loving. It’s a pretty cool approach to what is essentially a PSA.
Teach Me How To Brushy
Brand: Oregon Dental Association
Your average run of the mill PSA trying to get kids to brush their teeth is probably pretty dull, but when it’s a bunch of kids parodying “Teach me how to dougie”, it’s cute and funny. We can’t wait to see Kate Upton doing this.
The Best Internet You’ve Ever Had
Brand: Airtime
Agency: Portal A
Portal A has a new hilarious video for Sean Parker and Shawn Fanning’s Airtime. Airtime is framed as video chat, revolutionized. In enables you to talk with people you know, and people you want to know.
Ideologies
Brand: TWIX
Agency: BBDO
BBDO tells the history of former partners Seamus and Earl, who invented the TWIX bar, but whose “differences” drove them apart.
Trapped In a Summer Scorcher
Brand: PETA
This may be a few days old, but it speaks to the heat waves that have taken place throughout the summer.