One of the current popular trends brands are using to gain traction with social video campaigns is the idea of taking the audience behind the curtain. Letting the viewer go behind the scenes of something (or someone) they already love is a fantastic way to really engage them and keep their attention on your content.
DC Shoes has had unprecedented success with online video through their Gymkhana series, featuring renowned driver Ken Block. So what did they do to follow up their 17-million-view Gymkhana Four? They went behind the scenes of the viral hit, and earned another 1.4 million views: