This week’s Week in Review features a diverse array of branded content campaigns. From alcohol to sports themed funerals to cussing children, brands and agencies really seem to be hitting their stride in terms of creativity.
Wieden + Kennedy released two different videos this week; one for Southern Comfort and one for ESPN. In the Southern Comfort video, we see a husky man walking down the beach in nothing but a speedo. While most of us would feel self-conscious, this man seems completely comfortable in his own skin. In fact, he is so comfortable that he stops to grab an ice cold Southern Comfort on the rocks.
In the ESPN short film, we are given a lesson in sports fanaticism. Not only does is showcase specific examples of fanatical behavior, but it highlights why sports is such a powerful rallying point for so many families…even in death.
Next, Mekanism and KIXEYE came out with an extremely catchy (and expletive-filled) video. After stereotyping other gaming companies, KIXEYE contrasts itself through witty humor and quirky props. If you have enjoyed the recent OldSpice campaigns or the Dollar Shave Club, you will definitely like this one.
Lastly, Ogilvy & Mather and Louis Vuitton put together a great tribute for the “Prettiest Fighter in the World”, Muhammad Ali. Without mentioning their brand in the tribute, Louis Vuitton does an excellent job attaching itself to a universally known leader and champion.
We hope you enjoy these videos, and as long as you keep watching, we will keep bringing you new content every week.
Whatever’s Comfortable
Brand: Southern Comfort
Agency: Wieden + Kennedy
This is a pretty epic walk in the vein of John Travolta in Saturday Night Fever. SoCo on the beach sounds comfortable to this guy.
Team Spirit
Brand: ESPN
Agency: Wieden + Kennedy
ESPN and Wieden + Kennedy, NY had the legendary director Errol Morris do a short documentary on sports fans who take their love for their favorite team to the grave, literally. The video goes with ESPN’s “It’s Not Crazy. It’s Sports.” campaign.
The Interview
Brand: KIXEYE
Agency: Mekanism
This is a great recruitment video, of which the last part reminds me of the DollarShaveClub.com video from a few months back. We all know how hard it is to get programming talent here in the Bay Area.
Muhammad Ali’s “Dream”
Brand: Louis Vuitton
Agency: Ogilvy & Mather
Yasiin Bey, who may be more familiar as Mos Def, although his given name is Dante Smith, recites one of Muhammad Ali’s more famous streams of trash talk about “The Rumble in the Jungle,” his epic fight with George Foreman in Zaire in 1974.