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Sharethrough.TV Week In Review: Nintendo Shows Cruz Appeal, Foot Locker Humors, Volvo Walks Tightrope and Puma Defines Fanaticism

This was another great week for branded content.  As is usually the case, the best content was not confined to a certain creative structure. In fact, we saw everything from hilarious repurposed television spots to longer-form documentaries. What did they have in common? Well, they were all extremely entertaining to watch, and they are now driving online conversations.

For Nintendo, Penelope Cruz and her sister, Monica, starred in the debut advertisement for Super Mario Brothers 2.  The Cruz sisters did a great job, but not just because they are easy on the eyes.  The appeal of video stemmed from the ability of the Cruz’s to look as though they were truly enjoying the game just as any of us non-celebrities would.  That real life sneak peak was refreshing and fun.

Despite the NBA offseason, Foot Locker found a way to keep us engaged with some of the leagues funniest personalities.  James Harden of the Oklahoma City Thunder showed us that, despite losing in the NBA Finals, he remains in good spirits.  For a television ad, this really hits it out of the park.  Short and humorous, it definitely is an ad that you want to share with friends.

While the television ads highlighted above were great, the next two used a little more creativity to get their message accross.  To highlight the precision and consistency of Volvo’s 18-wheelers, the company hired Faith Dickey, a world-record holding tight rope walker, to walk across a line between two Volvo trucks as they speed forward towards a set of tunnels.  The catch: If she doesn’t make it across before the trucks enter a tunnel, the line will snap and so will she.  This video was intense and memorable.

Lastly, Puma rolled out a research based documentary that wanted to answer an age old question: Do sports fans care more about their team or their wife? The brilliance of this campaign, outside of the compelling topic area, was that the study was legitimate scientific research and the results were published online.  This not only made the research more appealing, but the online availability  of the study allowed viewers to engage with the content even after they finished the video.  While the results showed that soccer fans (grudgingly) prefer their wife to their team, the video showcased just how difficult that decision actually was.

Until next week, enjoy the great campaigns below.

New Super Mario Bros. 2

Brand: Nintendo
Agency: Alerte Orange

The gorgeous Cruz sisters play the new Super Mario Bros. 2 game against each other with the loser having to dress up like Mario and go out in public.

Tear Away

Brand: Foot Locker
Agency: BBDO

Here’s a great example of a TV spot that’s also very much content people want to watch. This hilarious spot features Oklahoma City Thunder teammates Russell Westbrook and James Harden. Both are all-stars, although Harden might be the more famous simply because of his amazing beard, which, like his gear, he likes to always keep fresh.

http://www.youtube.com/watch?v=2Zr7lY4WsFA

The Ballerina Stunt

Brand: Volvo
Agency: Forsman & Bodenfors

Without a doubt, this is one of the most ridiculous stunts you’ll see.

Love or Football

Brand: Puma
Agency: Droga5

In England, football (not American) is many fans’ greatest love. Puma decided to test whether or not this holds true when measured against their actual partners in life.

 

 

 

 

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Sharethrough.TV: Week in Review

Welcome to the first ever installment of Sharethrough.TV’s Week In Review!  Every Monday, we will spotlight five of the most relevant and engaging advertising campaigns from the top creative agencies and brands in America.  Whether it’s Jennifer Aniston drinking Smart Water or Cookie Monster spoofing “Call Me Maybe”, our goal is to highlight branded content that we actually want to watch.  So without further ado, check out this week’s edition.

Gallop

Brand: Shift.MS
Agency: Mother

“Gallop” tells the story of a man coming to terms with the fact that he has MS and what that means for his budding romance.  By isolating the storyline to a simple love story, the film succeeds in conveying how devastating the disease can be while inspiring those to keep living and loving. It’s a pretty cool approach to what is essentially a PSA.

Teach Me How To Brushy

Brand: Oregon Dental Association

Your average run of the mill PSA trying to get kids to brush their teeth is probably pretty dull, but when it’s a bunch of kids parodying “Teach me how to dougie”,  it’s cute and funny. We can’t wait to see Kate Upton doing this.

The Best Internet You’ve Ever Had

Brand: Airtime
Agency: Portal A

Portal A has a new hilarious video for Sean Parker and Shawn Fanning’s Airtime. Airtime is framed as video chat, revolutionized. In enables you to talk with people you know, and people you want to know.

 Ideologies

Brand: TWIX
Agency: BBDO

BBDO tells the history of former partners Seamus and Earl, who invented the TWIX bar, but whose “differences” drove them apart.

Trapped In a Summer Scorcher

Brand: PETA

This may be a few days old, but it speaks to the heat waves that have taken place throughout the summer.