The theme of the week in video was hidden cameras. This applied to the real world (just ask Mitt Romney) as well as the video world. From the staged hidden camera to the real thing, voyeurism has always been a video tactic that has captured the attention of TV and online viewers. Check out a few brands and agencies who hit it out of the park.
To start it off, comedian Sarah Colonna pretended to be a “beauty cop” as she patrolled the streets on her Segway doling out tickets for beauty infractions. Her one-liners are hilarious and the video is extremely entertaining, which is no surprise to those who have watched other Portal A videos (check these out: Airtime, Californians for a Cure, and Ed Lee 2011). The hidden camera effect was not prominent in this video (and the violators are most likely actors), but Benefit Cosmetics still made us feel like voyeurs. Nice work.
How can you compete with a rude beauty cop? Well, hide some rotting fish in a car and let people gag, that’s how. Conscious Minds, which has been behind other interesting stunts such as Nike’s Dunk, Pine-Sol Lady, and Vinyl Throw, once again delivered in epic fashion. To get the point across that Fresh Step Cat Litter really does take odor away, they loaded up a cab with a hidden camera and some fish and watched people gag, vacate the vehicle, and cuss. Lol. When the fish was covered with Fresh Step, people didn’t even notice a smell. This large discrepancy in reactions really drove home the campaign’s message. Tally another big win for Conscious Minds.
To cap off the hidden camera stunts, Smart Water, in conjunction with AR New York, used some serious start power in their “leaked” Jennifer Aniston security tape campaign. If you enjoy a pregnant Aniston, Jimmy Kimmel in a bathing suit, or a little person in a alien costume, then you will love this one. Like always, Aniston delivers some chuckles and Smart Water’s product placement is well done.
While completely different then the hidden camera videos above, this video by 72andSunny is all about rallying people together to engage in ACTUAL stunts. In this case, political ones. In a very 99%esque campaign, United Colors of Benetton targeted a really interesting audience for their latest campaign: NEETs. NEET is someone who is “not in education, employment or training.” It’s a nebulous catch-all designation for those who may have lost their job, can’t find one and have given up, as well as those who are so disenchanted by the current state of the economy that they never had any interest in getting a job in the first place. It’s an interesting group to go after because many of them have deep-seated, anti-capitalist sentiments, but United Colors must feel like they will still purchase a chic sweater every now and then.
Make sure to visit Sharethrough.TV for the rest of this week’s hit videos, and scroll through to check out some past ones as well.
Until next time,
Your Sharethrough Team