What is viewability?
Viewability is a measure of whether or not an ad had a chance to bee seen by a user. The IAB standard for a viewable display ad is 50% in-view for at least one second.
Why does viewability matter?
54% of standard display ads are not viewable 1 . In-feed ads are meant to be seen. In addition to being visible, they have a high impression value, appearing with organic content on sites and apps.
How it works
Sharethrough is the first native ad platform where you only pay for viewable impressions, in a vCPM. We partner with Moat to provide third-party viewability verification to ensure every ad meets the IAB standard.
- Every impression is viewable by IAB standards
- Use Moat for third-party verification and tracking
- Moat data is seen in Sharethrough reporting
- Advertisers can login directly to Moat dashboard