As brands continue to expand their programs to produce original content, Forbes is focused on creating better distribution streams that also add value to the user experience on the site. Sharethrough Sponsored Stories has enabled us to create an additive, revenue driving placement that is well tailored for engagement with original brand content.
Mark Howard
Senior Vice President, Digital Advertising Sales at Forbes Media
Sharethrough brought a personal touch to our partnership that enabled us to create a program that really fits Thought Catalog’s individual needs. We’ve felt a real ownership of the Sharethrough integration throughout our time working with them and feel confident in them as a partner as we continue to grow.
Chris Lavergne
Publisher, Thought Catalog
Sharethrough has been a great partner to Automattic and WordPress.com. Their native solution integrated seamlessly into our platform and provided an entertaining and non-interruptive revenue channel. They continue to provide us premium video content from top brands and follow it up with excellent customer service all along the way.
Jon Burke
Ad Lead, Automattic (WordPress)
Net new revenue with Sharethrough Native Placements
Unlike interruptive pre-rolls or banner ad intrusions, Sharethrough’s native placements match the unique look and feel of your individual site; so you can get paid without sacrificing the user experience.
Native Placements + Branded Content. Welcome to the future of web monetization.
Gallery
Brand content is integrated into the organic look and feel of publisher sites. To experience the content users click through to individual, high quality viewing pages.
Post
Contextually targeted brand content is delivered in-page within the content. The content flows with the natural experience of the page, capturing the attention of engaged readers.
Feed
Brand content is integrated within content feeds on the homepage of social discovery and premium editorial sites. Brand content is placed near the freshest content and can be watched directly within the feed.
Game
Videos are integrated directly within a social game. When a user chooses to watch the video, the game is paused and the Sharethrough video player is overlayed on the screen to provide a full viewing experience.
Banners and boxes just don’t work on mobile. Go Native.
Introducing Sharethrough Sponsored Stories for Mobile.
Content Components
- Any type of brand content, which include videos, infographics, blog posts, articles, and more
- Customizable thumbnail, headline, and description
- "Sponsored by [brand]"
Page Components
- Colors and fonts automatically adapt to page design
- Embedded within editorial feed or below the post
- User-initiated video plays in-feed
- Sponsored stories click-out to brand content
Quality editorial meets quality brand advertising
Ads don’t have to be lame. Sharethrough works with over 80% of the leading megabrands to distribute their original brand content. Your users will be happier and your site will be stickier.
Sponsored Posts
My Body. My Biography.
- Publisher: Gothamist
- Brand: Equinox
Media Partnerships
The Creator’s Project
- Publisher: Vice
- Brand: Intel
Need Inspiration?
Sharethrough.tv
- Discover the best online brand videos and the agencies that created them.
Real-time reporting, complete control.
Yeah, we like numbers too. Our revenue management platform provides publishers with complete control over the brand content that run on their site, as well as real-time revenue and performance data.
SFP
- Real-time Earnings Metrics
Revenue numbers delivered as you make them - Fill Rate Optimization
Maximize performance and earnings - Ad Review And Filtering
Review all brand videos, control what shows on your site
