Last Updated: March 2011
This privacy policy (the “Policy”) describes the privacy practices of Sharethrough Inc.
(“Sharethrough,” “we,” “our,” or “us”) with respect to our online video advertising services. We select,
target and deliver our advertisers’ ads through use of our proprietary technology and/or technology
from third party technology service providers, if any (the “Sharethrough Platform”). In addition, in order
to provide our users, current and prospective customers and job seekers, with information regarding our
services, we maintain our corporate website, www.sharethrough.com (the “Site”). This Policy describes
how we collect, use and disclose information in connection with our operation of the Sharethrough
Platform and the Site.
Sharethrough reserves the right to modify this Policy at any time by posting the changes on the Site.
Your continued use of the Sharethrough Platform and/or the Site constitutes your acceptance of the
current posted Policy.
What Information We Collect – Personally Identifiable Information
Sharethrough does not collect personally identifiable information through operation of the
Sharethrough Platform, but does collect personally identifiable information through the Site.
The personally identifiable information that is collected through the Site allows us to identify a potential
user as a specific individual. Such personally identifiable information includes, but is not limited to
your name, email address, mailing address and phone number. The Site collects personally identifiable
information about users only if a user voluntarily provides that information to the Site. Personally
identifiable information is collected on the Site in various instances including, without limitation: (i)
through the “Contact Us” function, which requests a user to provide his, her or its name, address, email
address and telephone number, as well as some additional basic information regarding the project
that requires our services, (ii) a user posts a comment in the blog section of the Site, and submits his
or her name and email address in connection with the posting or (iii) a user subscribes to the Site’s
subscription function to obtain content updates by providing his or her email address.
What Information We Collect – Non-Personally Identifiable Information
The Sharethrough Platform collects non-personally identifiable information regarding how many times
a video or other content is requested by users, what content is viewed, the dates and times of the
requests, and how the video or other content is interacted with by the user. In addition, IP addresses
are collected in order to determine the approximate geographic location of users so that we can serve
advertisements that are more relevant to that location.
The Site collects non-personally identifiable information that your browser automatically sends
whenever you visit the Site, including information about your web request, click stream information, IP
address, browser type, browser language, date and time of the request.
Cookies and Beacons
We, and some of our third-party service providers, collect non-personally identifiable information
through the use of “cookies.” A cookie is a small text file containing a string of characters that is placed
by an Internet server on your hard drive. A session ID cookie expires when you close your browser. A
persistent cookie remains on your hard drive for an extended period of time. We use persistent cookies
to store the non-personally identifiable described above, and to store inferences we make based on that
non-personally identifiable information about what a User’s interests might be. Most web browsers are
initially set up to accept cookies, but you can change your web browser settings to cause your browser
to refuse cookies or to indicate when a cookie is being sent. You can remove and/or disable cookies
by following directions provided in your Internet web browser’s “help” file or menu. Please be aware,
however, that some aspects of the Sharethrough Platform may not function properly if cookies are
disabled.
We also collect non-personally identifiable information through the use of “tracking pixels,” also
known as “beacons.” A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel) that
is placed on a web page and, in combination with a cookie, allows for the collection of information
regarding the use of the web page that contains the tracking pixel. We use tracking pixels to tell when
an advertisement has been clicked on or otherwise interacted with, and use that information to judge
which advertisements are more appealing to users. In some cases, we use third party service providers
to help us collect and analyze this information.
Third-Party Information
We also receive non-personally identifiable information regarding user demographics and preferences
from third-parties who collect and make available such non-personally identifiable information for
advertisement-serving purposes. Because we cannot control the activities of third parties, we cannot
accept responsibility for your use of their services or for any use of your personal information by such
third parties and we cannot guarantee that they will adhere to the same privacy and security practices
as ourselves.
How We Use Information
We use non-personally identifiable information for purposes of displaying advertisements to users that
are more likely to be relevant to them than what we would be able to display without the use of such
information. If requested by an advertiser, we may also use non-personally identifiable information
to determine whether to serve an advertisement to a user and which advertisement to serve. We also
use non-personally identifiable information to analyze usage of and improve our advertising services.
In some cases, we use third-party service providers to assist us with such analysis. Please note that the
non-personally identifiable information we know relates only to the IP address and the recent activity of
the web browser software, to the extent that cookies are enabled in that software.
Sharethrough does not share the personally-identifiable information that you provide to Site with any
third party, other than with its service providers that help Sharethrough provide the services that you
request.
Sharethrough may transfer the information it collects on the Sharethrough Platform and the Site to any
successor in interest to Sharethrough (such as a company that acquires Sharethrough), or internally
to one or more affiliates (such as a corporate subsidiary or parent). Sharethrough may also disclose
personally identifiable information about a user if it determines that an applicable law, regulation
or legal process requires it, or if Sharethrough determines that it needs to share such information to
protect or enforce Sharethrough’s rights or the rights of another user.
What We Disclose and Who We Disclose it To
The non-personally identifiable information we collect and receive is provided to third-party service
providers that assist us in running our business operations. These include, but are not limited to, data
storage providers and processing facilities. We also provide non-personally identifiable information to
our network of publishers, advertisers and other third parties in order to report the performance of
advertisements displayed through use of our services.
Choice
Sharethrough uses advertising cookies to improve the online experience of its users by trying to match
the ads we serve to the possible preferences and interests of users and by limiting the number of times
an ad is shown. By doing so, ads that Sharethrough serves may be more relevant and useful to you.
However, you may opt-out of the use of Sharethrough cookies by clicking on the “Opt-Out” link at the
bottom of this page. This will set an opt-out cookie on your browser that notifies our servers that no other
Sharethrough cookies should be sent. Please note that “opting out” does not mean you will not see
Sharethrough’s advertisements online, but that these advertisements will not be targeted based on your
online user interest profile from us. Please note further that if you change your computer, web browser
or delete your cookies, you will need to renew all of your opt-out choices.
Security
Sharethrough uses commercially reasonable security measures that are designed to protect the
security, integrity and privacy of the personally identifiable information. Please note, however, that
no data security measures can be guaranteed to be completely effective. Therefore, while we strive to
protect your information, please be advised that Sharethrough assumes no responsibility or liability for
disclosure of your information due to errors in transmission, unauthorized third-party access or other
causes beyond our reasonable control.
Sharethrough’s products, services and websites are directed to, and intended for use by, adults
only. We do not knowingly collect personally identifiable information from children under the age of
thirteen. If we become aware that we have inadvertently received personally identifiable information
from a user under the age of thirteen, we will delete such information from our records.
Updates to this Policy
We may occasionally update this Policy. When we do, we will also revise the effective date at the
beginning of the Policy. We encourage you to periodically review this Policy to stay informed about how
we collect, use and disclose information.
Contacting Us
If you have any questions, comments or concerns about this Policy, please email us at
[privacy@sharethrough.com]. You may also contact us by calling (415) 644-0054 or sending a letter to:
Sharethrough, Inc.
Attention: Privacy Inquiries
244 Jackson Street, Floor 2
San Francisco, CA 94111
Copyright © 2011 Sharethrough, Inc.
