How advertising has become so integral to the Super Bowl is about more than the 110 million or so people who watch the game. A study recently completed by BIGinsight for the Retail Advertising and Marketing Association found that 25 percent of viewers watch solely for the commercials. Read More >
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The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough (www.sharethrough.com) has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves. Read More >
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Believe it or not, the Super Bowl is only two weeks from this coming Sunday. That means that over the next fortnight we can expect a barrage of PR from advertisers in the big game looking to maximize their $3.5 million-per-30-second-ad spend by creating some online buzz. Read More >
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With the Super Bowl just around the corner, Sharethrough looked at last year’s Super Bowl ads and identified what types of ads got the most views and engagements over the past year. Sharethrough found that kids, celebrities and conceptual ads drove the highest levels of social engagement. Read More>
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If you need yet another thing to do while watching the Super Bowl, check out Super Bowl 2012 Bingo from Sharethrough. Read More >
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Super Bowl Sunday is a day unlike any other. It’s the day we gather to watch titans compete. But, amidst the combat on the field, another contest is taking place all over the country. It’s not one of strength or field position. It’s a battle of ads. Read More >
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‘Ads Worth Sharing’ sums up some of the most important themes in advertising today: the power of creativity, the increasing role of choice and the socialization of media. Thanks to social media, anyone now has the power to help a brand’s content be seen and shared. Read More >
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Startup Sharethrough is aiming to redefine online video advertising and more broadly the concept of advertising itself. The company started out helping brands turn their videos into viral hits online. That is, promoting “videos as content,” not “videos as ads.” Read More >
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In 2011, many companies knew they needed to move beyond simply creating and distributing ads for their products. They needed to create content that attracts, motivates and engages an audience, and thus inspire viral sharing for their campaigns. This trend fueled tremendous growth for social video in 2011. While many brands were just testing the waters [...]
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Almost every marketer today is eager to use “earned media” to build their brands online. Earned media, loosely defined as the sharing of branded content via social connections, seems like a free gift to marketers; you simply create some great content and watch it spread like wildfire. But the reality is a bit more complicated. [...]
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Social video advertising startup Sharethrough is debuting ‘Sharethrough HQ,’ an analytics dashboard designed specifically for social video campaigns.
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Earlier this month, the advertising industry’s leading brands, agencies and technology platforms descended on New York City for Advertising Week to discuss how brands can effectively connect with consumers across today’s fractured media landscape. Participants analyzed the increasing role of brand content, the changing nature of content distribution and the complexity of measurement. Read more [...]
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DigiDay Daily just published an article announcing Sharethrough now being measured by Comscore. Comscore recognizing Sharethrough (a leading Social Video platform) is a huge step towards the ad market recognizing Social Video as a new and important market. Read the full article at Digiday.
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Google+ is opening up a number of different opportunities for brands to get their videos seen and shared, through the new possibilities it created for people to share, co-view, chat and text about entertaining videos. Chris Schreiber, Director of Marketing at Sharethrough, discusses the five ways Google+ will help the social video industry. Read the full [...]
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In an interview with Chris, Sharethrough’s Director of Marketing, Tech.li talks through challenges of brand content syndication today, and introduces Sharethrough as a opaltfor solution to those marketer challenges. Read the full article on Tech.li.
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Chris Schreiber, our Director of Marketing, attended the Cannes Lions event in France, where Sharethrough did an interactive workshop on Social Video production and distribution best practices. On the heels of the event, Chris wrote this Mashable article on some key themes from the conference. Read full article on mashable.com.
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“Sharethrough is a new kind of ad platform: One focused exclusively on video and social sharing.” Read more about social video, and how Sharethrough works (in video format) from our Sharethrough CEO, Dan Greenberg. Read the full article at allthingsd.com.
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In many ways, movie studios are leading the charge when it comes to social video advertising, using groundbreaking interactive features, creative distribution strategies and original content to successfully drive huge amounts of viewership and sharing. Brands looking to up their social video game will benefit from closely watching Hollywood’s creative approach to online video marketing. [...]
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What exactly is “social video advertising?” Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To answer these and other questions around social video, Grant Cowell from ReeLSEO talks shop with Dan and Chris from Sharethrough. Read the full article on reelseo.com.
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Steve Sullivan, VP of Digital Supply Chain Solutions for the AIB, interviews Sharethrough’s CEO, Dan Greenberg, in this Q&A session centered around social media tracking and metrics. Read the full article on iab.net.
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Read about the infamous ”Facebook Class” at Stanford University. The class assignment of “create an app that runs on Facebook” resulted in the birth of so many incredible Silicon Valley companies, including Sharethrough. Dan Greenberg and Rob Fan, founders of Sharethrough, never expected their school project to turn into the company it is today. Read more about [...]
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Facebook users can now earn Facebook “credits” in exchange for watching video ads in games, and in an experiment, the social network is trying the new incentive plan on a small number of pages as well. The new program will run in all participating ad-supported Facebook games and as part of a test on 1% [...]
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Facebook is testing a new way to make money from video ads that embedded inside games on the social network. In a deal with social video ad firm Sharethrough, Facebook will let people earn Facebook Credits — the company’s virtual currency — for watching sponsored videos that are embedded inside games. Read the full article [...]
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The New York Times covers a great social video success story for Air New Zealand. This small New Zealand airline mad ea big splash globally with their new series of social branded video content. “What is so exciting about right now is that brands can create content around the brands themselves that is entertaining and inspiring and that doesn’t [...]
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Sharethrough’s Dan Greenberg conducts a Q&A session with DigiDay on the topic of Social Video; including the recent growth, measurement/metrics best practices, benefits and “what’s next?” for social video. Read the full article on digidaydaily.com.
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Ever wonder what actually drives viral video success? We’ll give you a clue…it’s isn’t just blind luck. In this article, AdAge (plus some brand video best practices from Sharethrough) provide the top 10 tips for making your branded video go viral. Including creative development tips, and media distribution strategies. Read the full article on adage.com.
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While much has been written about the evolution of branded video content and viral video, less attention has been given to the integrated video ad experiences that are helping blur the line between content and advertising. This article looks at how branded video content that is integrated within the content experience of a site can [...]
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Sharethrough helps get brand video seen and shared. And, we are on a roll. Read the full article at Videonuze.com.
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Simply put, shared experiences such as Christmas and Valentine’s Day produce shareable content. This article looks at some of the best ways to enhance the viral opportunities presented by the holidays. Read the full article at Mashable.com.
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In a world where social sharing and earned media have become paramount, new metrics have emerged to deliver a more accurate picture of how content is performing. This article highlights a few of these new metrics – such as cost-per-view, sharethrough rate and more – and when it makes sense to use them. Read the [...]
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Forward-thinking advertisers are focusing their budgets on social strategies. The goal: get your content seen and shared. This article looks at some of the key drivers behind the explosion of social video content and provides some tips for measuring your social presence. Read the full article on Forbes.com.
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Why do people share? In this article, we explore the nature of video content and what makes a video worth sharing. We also discuss how to maximize sharing through content creation, distribution and optimization. Read the full article on mashable.com.
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