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	<title>Sharethrough</title>
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	<description>&#60;a href=&#34;http://www.sharethrough.com/carethrough/&#34;&#62;Check out Carethrough, Sharethrough&#039;s team of do-gooders&#60;/a&#62;</description>
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		<title>Tourism Industry Embraces HD led by Inspired by Iceland</title>
		<description><![CDATA[There&#8217;s perhaps nothing more effective than beautiful imagery in selling people on places to visit. Until recently, glossy spreads in luxury magazines had been the ultimate expression of this tactic, while web video lagged far behind due to its&#8217; limitations in picture quality. For example, here&#8217;s a piece of video marketing for the Philipines tourism [...]]]></description>
		<link>http://www.sharethrough.com/2012/02/tourism-industry-embraces-hd-led-by-inspired-by-iceland/</link>
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		<title>Humor Works Online For All Brands, Even The Unexpected Ones</title>
		<description><![CDATA[Humor is the single most popular hook for online video. If you can make the viewer laugh, they&#8217;re having a good time&#8230; and we humans are social creatures who love to share good times with friends. It is, of course, no different for brands. Humor has proved to be reliable for brands of all shapes [...]]]></description>
		<link>http://www.sharethrough.com/2012/02/humor-works-online-for-all-brands-even-the-unexpected-ones/</link>
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		<title>The Best In International Social Video &#8211; January 2012</title>
		<description><![CDATA[Just to help make sure we don&#8217;t get cultural tunnel vision by focusing too much on American branded video campaigns or American audiences, we like to make a point to talk about some of the best social video successes internationally. As usual, January 2012 was a month that saw international brands grabbing tons of attention [...]]]></description>
		<link>http://www.sharethrough.com/2012/02/the-best-in-international-social-video-january-2012/</link>
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		<title>Top Social Video Campaigns For January 2012</title>
		<description><![CDATA[January is regularly stocked with great video ads because of the Super Bowl. This year took Super Bowl advertising to the next level with a huge variety of trailers, extended cuts and other creative content released along with the spots. Since we&#8217;ve covered the Super Bowl in great depth of late, we thought we&#8217;d do [...]]]></description>
		<link>http://www.sharethrough.com/2012/02/the-best-branded-social-video-campaigns-for-january-2012/</link>
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		<title>Super Bowl ad experience goes past game</title>
		<description><![CDATA[How advertising has become so integral to the Super Bowl is about more than the 110 million or so people who watch the game. A study recently completed by BIGinsight for the Retail Advertising and Marketing Association found that 25 percent of viewers watch solely for the commercials. Read More &#62;]]></description>
		<link>http://www.sharethrough.com/2012/02/super-bowl-ad-experience-goes-past-game/</link>
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		<title>Super Bowl Ads: Extended Cuts and Teaser Videos Generated 5 Times as Many Views as the Actual Ads</title>
		<description><![CDATA[The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough (www.sharethrough.com) has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves. Read More &#62; &#160;]]></description>
		<link>http://www.sharethrough.com/2012/02/super-bowl-ads-extended-cuts-and-teaser-videos-generated-5-times-as-many-views-as-the-actual-ads/</link>
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		<title>Sssssh, Sharethrough&#8217;s Brand Video Syndication Secrets are out of the bag at Social Media Week</title>
		<description><![CDATA[We are excited to join Click 3X in our &#8220;The Viral Business: Social Strategies for Brand Video Content&#8221; panel at Social Media Week next week. Our panel includes leading creative, media &#38; tech agencies who will be discussing all facets of the social video market today (including brand video creation, promotion &#38; distribution), as well [...]]]></description>
		<link>http://www.sharethrough.com/2012/02/sssssh-sharethroughs-brand-video-syndication-secrets-are-out-of-the-bag-at-social-media-week/</link>
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		<title>Online Video Stars &#8211; The New Breed Of Celebrity Endorsement</title>
		<description><![CDATA[You might remember Casey Neistat. He&#8217;s the guy that got a ticket for riding his bike outside the NYC bike lanes, so he made a film mocking the law by showing how many obstructions there are in the bike lanes. You can see that video here: He&#8217;s back with another popular video, only this time [...]]]></description>
		<link>http://www.sharethrough.com/2012/02/online-video-stars-the-new-breed-of-celebrity-endorsement/</link>
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		<title>Which Super Bowl Ads Get Shared the Most? [INFOGRAPHIC]</title>
		<description><![CDATA[Believe it or not, the Super Bowl is only two weeks from this coming Sunday. That means that over the next fortnight we can expect a barrage of PR from advertisers in the big game looking to maximize their $3.5 million-per-30-second-ad spend by creating some online buzz. Read More &#62;]]></description>
		<link>http://www.sharethrough.com/2012/01/which-super-bowl-ads-get-shared-the-most-infographic/</link>
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		<title>Sharethrough Infographic Identifies Super Bowl Ads Engagement Patterns</title>
		<description><![CDATA[With the Super Bowl just around the corner, Sharethrough looked at last year’s Super Bowl ads and identified what types of ads got the most views and engagements over the past year.  Sharethrough found that kids, celebrities and conceptual ads drove the highest levels of social engagement. Read More&#62;]]></description>
		<link>http://www.sharethrough.com/2012/01/sharethrough-infographic-identifies-super-bowl-ads-engagement-patterns/</link>
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