More than
3,500,000
total views delivered
More than
75
website and blog features
Top View Results
| Metacafe | 1,100,000 |
|---|---|
| YouTube | 900,000 |
| DailyMotion | 550,000 |
| Yahoo | 520,000 |
| MySpace | 281,000 |
Brief
Generate viral traction for Muscle Milk’s “Sexy Pilgrim” video during Thanksgiving week to deliver online awareness and buzz for the Muscle Milk brand.
How we did it
Sharethrough’s challenge was to deliver buzz and engagement quickly during the one week that a slow- jammin sexy pilgrim would be relevant: Thanksgiving week. In response to launching during one of the noisiest media weeks of the year, Sharethrough designed a campaign that fully advantaged its distribution Platform to guarantee an audience of 750,000 viewers for the music video within 48 hours of launch.
By demonstrating early viewership success and viral traction, Sharethrough and Pereira & O’Dell were able to kickstart a concerted PR marketing blitz targeting both online and offline media channels. Within days, “Sexy Pilgrim” landed on top sites and blogs including Wall Street Journal Speakeasy Blog, Los Angeles Times, the homepage of popular video site Break.com and on CNN’s Anderson Cooper. “Pilgrim” was quickly becoming an instant viral phenomenon.
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