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Activision Tony Hawk, Skateboarding Dog

Activision Tony Hawk, Skateboarding Dog

More than
5,700,000
total views delivered

More than
150
website and blog features

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Watch on YouTube

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Top View Results

Yahoo 2,700,00
YouTube 1,800,000
MySpace 400,000
MetaCafe 216,000
Break 160,000

Brief

Create buzz and excitement for a video of the Tillman, the famous skateboarding dog playing Tony Hawk: RIDE to promote the game across the web, targeting casual gamers, skateboard fans, not just die-hard gamers.

How we did it

Early previews to top video site editors, Digital PR marketing blitz along with paid syndication via Sharethrough Platform sets up “Skateboarding Dog Plays Video Game” for immediate viral traction.

Sharethrough platform delivers 150K views/day during first 48 hours to jumpstart online buzz and conversation.  Early syndication activity results in over 75 YouTube most-viewed and top-rated video honors.  Sharethrough leverages early success to secure additional homepage features across web while Sharethough Platform guarantees consistent, high-value, targeted audiences for “Skateboarding Dog.” 

Major gaming points racked by end of campaign with over 5,700,000 total views and coverage on top sites and blogs.


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