Case Studies

Overview: The Cheesecake Factory, along with Pereira & O'Dell, kicked off "Cheesecake History Month" with a series of videos, facts, and history lessons on cheesecake. POD partnered with Sharethrough to distribute this series of cheesecake-related videos across relevants sites, blogs, social games and editorial content to drive views and earned media for the brand. And, did you hear about the newly launched Hershey's Chocolate bar Cheesecake flavor? Go get 'em tiger.

Overview: Captain Morgan worked with Pereira & O'Dell to launch their new advertising campaign called "To Life, Love & Loot". This rebranding effort included several brand video hits, including the most recent release "Glass" video. Using strategic age-gate targeting, Sharethrough delivered paid click-to-view brand videos for Captain Morgan; while (with the help of an incredible brand video asset) also garnered significant additional earned media impressions for the client.

Overview: "The Brick Thief" was a new stop motion short film from LEGO that was intended to reignite memories and nostalgia about the game. Working with Sharethrough, Pereira & O'Dell drove mass viewership from consumers, filmmakers, industry buffs & nostalgic fans alike for this "Brick Thief" video. Go ahead, you know you want to build a tower now.

Overview: Mother NY collaborated with veteran rapper Method Man on a music video featuring a pack of mischievous Sour Patch Kids. Mother NY teamed with Sharethrough to distribute the video and launch a new image for the candy brand amongst 12-24 year olds, while also driving downloads of the song in iTunes.

Overview: The Prius Family “People Person” video was developed to build awareness for and introduce the four Prius vehicles to the online world. Saatchi worked with Sharethrough to target their brand video among relevant endemic & targeted content across the social web. Additionally, Sharethrough reached out to relevant editorial outlets to deliver additional earned media views for Prius Family and their creative brand video.