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What We Do.

Do you spend your time looking at the right rail of a web page or clapping when interruptive ads take over your screen? Well, neither does the majority of the population.

We distribute brand content to native ad placements across the web. Native ads are visually integrated, non-interruptive and content-driven ad experiences.

Why native ads? Because they work. They deliver brand lift that’s measurably better than traditional ad formats such as pre-roll and display. They drive higher rates of sharing. Most importantly, they respect and enhance the user experience of the site they appear on.

Native Placements + Branded Content. Welcome to the future of brand advertising.


New! Build your own Native Ad.

How We Do It.

Step 1: You make brand content of any type. Like this:

Brand Videos

Back to the Start

Sponsored Posts

My Body. My Biography.

  • Publisher: Gothamist
  • Brand: Equinox

Media Partnerships

The Creator’s Project

  • Publisher: Vice
  • Brand: Intel

Need Inspiration?

Sharethrough.tv

  • Discover the best online brand videos and the agencies that created them.


Step 2: We distribute your brand content within native ad placements on top tier publishers around the web. Sharethrough publisher partners include premium editorial sites, blogs, content discovery sites and social games.

Gallery

Brand content is integrated into the organic look and feel of publisher sites. To experience the content users click through to individual, high quality viewing pages.

Post

Contextually targeted brand content is delivered in-page within the content. The content flows with the natural experience of the page, capturing the attention of engaged readers.

Feed

Brand content is integrated within content feeds on the homepage of social discovery and premium editorial sites. Brand content is placed near the freshest content and can be watched directly within the feed.

Game

Videos are integrated directly within a social game. When a user chooses to watch the video, the game is paused and the Sharethrough video player is overlayed on the screen to provide a full viewing experience. (Only for video content)

Banners and boxes just don’t work on mobile. Go Native.

Introducing Sharethrough Sponsored Stories for Mobile. Our ad units are designed to automatically fit the format and style of each of our publisher partner’s mobile site, so your brand content fits in wherever it goes.

Content Components

  • Any type of brand content, which include videos, infographics, blog posts, articles, and more
  • Customizable thumbnail, headline, and description
  • “Sponsored by [brand]“

Page Components

  • Colors and fonts automatically adapt to page design
  • Embedded within editorial feed or below the post
  • User-initiated video plays in-feed
  • Sponsored stories click-out to brand content
Learn more

How You Know It Works.

Step 3: Sharethrough HQ, our proprietary analytics dashboard, puts real-time, in-depth viewership data and earned media tracking right at your fingertips.

HQ

  • Engagement Data
    View performance by delivery model and engagement rates
  • Social Engagement Data
    Broken out individually by social media platform
  • Social Activity Feed
    Real-time feed of what people are saying about your brand content
  • Earned Media Optimization
    Social data used to maximize the sharing of your campaign

Case Studies

The True Origins of Pizza
  • Delivered over 300K organic click-to-play video views
  • 24 unique site/blog pick-ups through value add PR outreach
  • higher CTR than industry average

The True Origins of Pizza

SS+K partnered with Sharethrough to distribute "The True Origins of Pizza," a hugely clever branded video for Korea’s Mr. Pizza restaurant chain. The combination of the hilariously satirical content, and Sharethrough's distribution capabilities, led to a truly viral hit; including millions of overall video views, thousands of social engagements & high video completion rates. Click here to watch full case video study from Mr. Pizza.

Client: Mr. Pizza

Creative Agency: SS&K

Media Agency: SS&K

Life, Liberty and The Pursuit of Cheesecake
  • Sharethrough drove over 1MM click-to-play video views
  • 4X higher lift in purchase intent than industry average
  • 80% video completion rate...for longform video asset!

Life, Liberty and The Pursuit of Cheesecake

The Cheesecake Factory, along with Pereira & O'Dell, kicked off "Cheesecake History Month" with a series of videos, facts, and history lessons on cheesecake. POD partnered with Sharethrough to distribute this series of cheesecake-related videos across relevants sites, blogs, social games and editorial content to drive views and earned media for the brand. And, did you hear about the newly launched Hershey's Chocolate bar Cheesecake flavor? Go get 'em tiger.

Client: The Cheesecake Factory

Creative Agency: Pereira and O'Dell

Media Agency: Pereira and O'Dell

Captain Morgan’s Glass
  • 8X higher lift in brand favorability than industry average
  • Sharethrough drove 500K click-to-play video views
  • Oscar winner Tom Hooper produced movie quality branded content

Captain Morgan’s Glass

Captain Morgan worked with Pereira & O'Dell to launch their new advertising campaign called "To Life, Love & Loot". This rebranding effort included several brand video hits, including the most recent release "Glass" video. Using strategic age-gate targeting, Sharethrough delivered paid click-to-view brand videos for Captain Morgan; while (with the help of an incredible brand video asset) also garnered significant additional earned media impressions for the client.

Client: Captain Morgan

Creative Agency: Pereira and O'Dell

Media Agency: Pereira and O'Dell

Lego Brick Thief
  • Received a "Trends" YouTube Honor award
  • Drove over 2MM overall brand video views

Lego Brick Thief

"The Brick Thief" was a new stop motion short film from LEGO that was intended to reignite memories and nostalgia about the game. Working with Sharethrough, Pereira & O'Dell drove mass viewership from consumers, filmmakers, industry buffs & nostalgic fans alike for this "Brick Thief" video. Go ahead, you know you want to build a tower now.

Client: Lego

Creative Agency: Pereira & O'Dell

Media Agency: Pereira & O'Dell

World Gone Sour
  • 4X higher Social Engagement Rate than industry average
  • 70% video completion rates
  • CTR to iTunes for download

World Gone Sour

Mother NY collaborated with veteran rapper Method Man on a music video featuring a pack of mischievous Sour Patch Kids. Mother NY teamed with Sharethrough to distribute the video and launch a new image for the candy brand amongst 12-24 year olds, while also driving downloads of the song in iTunes.

Client: Sour Patch Kids

Creative Agency: Mother NY

Prius Family
  • Over 3MM video total views from Sharethrough
  • 5X higher CTR than industry average
  • Gained over 28K earned media views via editorial pick-up

Prius Family

The Prius Family “People Person” video was developed to build awareness for and introduce the four Prius vehicles to the online world. Saatchi worked with Sharethrough to target their brand video among relevant endemic & targeted content across the social web. Additionally, Sharethrough reached out to relevant editorial outlets to deliver additional earned media views for Prius Family and their creative brand video.

Client: Toyota

Creative Agency: Saatchi & Saatchi

Media Agency: Saatchi & Saatchi